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How to Thrift the Matilda Goad Look

How to Thrift the Matilda Goad Look

Get the look of the British designer, by shopping secondhand

Virginia Chamlee's avatar
Virginia Chamlee
Apr 27, 2025
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How to Thrift the Matilda Goad Look
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Even if you don’t know of Matilda Goad, you know her stuff. She kind of put scallops on the map in 2016 — bringing the previously twee aesthetic from something you’d see in a sorority house to something that looked right at home in the British countryside.

The English designer knows how to strike a balance between colorful and classic and all of her interiors are romantic and lived-in. They never look too “done,” and that’s what makes them so special.

Matilda mixes color and pattern in a really unique way and, like most of the designers I’ve highlighted in my Thrift the Look series, she uses a lot of vintage.

a Matilda Goad design as photographed by Yuki Sugiura

With that in mind, I rounded up all the patterns, colors, materials, furniture and accessories you should be looking for to replicate the look of Matilda Goad — all by shopping vintage.

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